Mitsubishi Motors Europe*:
9 months CY18 results: 137,048 sales** (+ 16%)
Over the first nine months of calendar year 2018, Mitsubishi Motors Europe* (MME) has recorded a 16% increase, with 137,048 sales vs. 117,921 sales for the same period of CY17.
A result of – amongst others - an expanded line-up (with the introduction of Eclipse Cross, bringing 22,369 additional sales to the Brand), an ever popular Outlander PHEV (+ 8% with 14,293 sales) and a more pro-active Sales & Marketing strategy, this regional progression echoes significant local achievements, with nine of the top ten MME* markets recording an increase:
1 – Germany: 36,671 sales => 40,524 sales => + 10.5%
2 – The UK: 20,914 sales => 24,026 sales => + 15%
3 – Israel 9,437 sales => 11,271 sales => + 19%
4 – Spain: 7,992 sales => 10,003 sales => + 25%
5 – The Netherlands: 3,817 sales => 5,865 sales => + 54%
6 – France: 3,003 sales => 5,034 sales => + 68%
7 – Austria: 3,800 sales => 4,923 sales => + 30%
8 – Italy: 3,843 sales => 4,872 sales => + 27%
9 – Poland: 2,958 sales => 4,016 sales => + 36%
10 – Sweden: 3,967 sales => 3,731 sales => - 6%
TOTAL*: 117,921 sales => 137,048 sales => + 16%
Commenting this positive 9 month result, Bernard Loire, Mitsubishi Motors Europe’s new President & CEO said: “ Mitsubishi Motors is on the go in Europe, boosted in particular by the introduction earlier this year of the Eclipse Cross SUV Coupe – an addition to the range targeting a younger and more design-orientated group of customers – and by the continuing success of Outlander PHEV, now one of the very few plug-in hybrid vehicles clearing the new WLTP emission regime with its low 46 g/km.”
He added: “At Brand level, both cars vindicate MMC’s “SUV + EV” strategy as proved by their respective importance in our sales results: 79% of Mitsubishi Motors vehicles sold in Europe between January and September 2018 were SUVs** whilst electrified automobiles*** represented a significant 11.5% of the total over the same period. “
* 34 national Distributors/35 markets (excl. RU/UA)
** Incl. L200
***i-MiEV + Outlander PHEV