Mitsubishi Motors Europe*:

9 months CY18 results: 137,048 sales** (+ 16%)

Dinsdag 23 oktober 2018 — Over the first nine months of calendar year 2018, Mitsubishi Motors Europe* (MME) has recorded a 16% increase, with 137,048 sales vs. 117,921 sales for the same period of CY17.

A result of – amongst others - an expanded line-up (with the introduction of Eclipse Cross, bringing 22,369 additional sales to the Brand), an ever popular Outlander PHEV (+ 8% with 14,293 sales) and a more pro-active Sales & Marketing strategy, this regional progression echoes significant local achievements, with nine of the top ten MME* markets recording an increase:

 

1 – Germany:                         36,671 sales => 40,524 sales         => + 10.5%

2 – The UK:                             20,914 sales => 24,026 sales         => + 15%

3 – Israel                                 9,437 sales    => 11,271 sales         => + 19%

4 – Spain:                               7,992 sales    => 10,003 sales         => + 25%

5 – The Netherlands:             3,817 sales    => 5,865 sales            => + 54%

6 – France:                             3,003 sales    => 5,034 sales            => + 68%

7 – Austria:                             3,800 sales    => 4,923 sales            => + 30%

8 – Italy:                                  3,843 sales    => 4,872 sales            => + 27%

9 – Poland:                             2,958 sales    => 4,016 sales            => + 36%

10 – Sweden:                         3,967 sales     => 3,731 sales           => - 6%

 

TOTAL*:                                 117,921 sales               => 137,048 sales => + 16% 

 

Commenting this positive 9 month result, Bernard Loire, Mitsubishi Motors Europe’s new President & CEO said: “ Mitsubishi Motors is on the go in Europe, boosted in particular by the introduction earlier this year of the Eclipse Cross SUV Coupe – an addition to the range targeting a younger and more design-orientated group of customers – and by the continuing success of Outlander PHEV, now one of the very few plug-in hybrid vehicles clearing the new WLTP emission regime with its low 46 g/km.”

 

He added: “At Brand level, both cars vindicate MMC’s “SUV + EV” strategy as proved by their respective importance in our sales results: 79% of Mitsubishi Motors vehicles sold in Europe between January and September 2018 were SUVs** whilst electrified automobiles*** represented a significant 11.5% of the total over the same period. “

 

* 34 national Distributors/35 markets (excl. RU/UA)

** Incl. L200

***i-MiEV + Outlander PHEV