Mitsubishi Motors Europe*:

9 months CY18 results: 137,048 sales** (+ 16%)

Over the first nine months of calendar year 2018, Mitsubishi Motors Europe* (MME) has recorded a 16% increase, with 137,048 sales vs. 117,921 sales for the same period of CY17.

A result of – amongst others - an expanded line-up (with the introduction of Eclipse Cross, bringing 22,369 additional sales to the Brand), an ever popular Outlander PHEV (+ 8% with 14,293 sales) and a more pro-active Sales & Marketing strategy, this regional progression echoes significant local achievements, with nine of the top ten MME* markets recording an increase:

 

1 – Germany:                         36,671 sales => 40,524 sales         => + 10.5%

2 – The UK:                             20,914 sales => 24,026 sales         => + 15%

3 – Israel                                 9,437 sales    => 11,271 sales         => + 19%

4 – Spain:                               7,992 sales    => 10,003 sales         => + 25%

5 – The Netherlands:             3,817 sales    => 5,865 sales            => + 54%

6 – France:                             3,003 sales    => 5,034 sales            => + 68%

7 – Austria:                             3,800 sales    => 4,923 sales            => + 30%

8 – Italy:                                  3,843 sales    => 4,872 sales            => + 27%

9 – Poland:                             2,958 sales    => 4,016 sales            => + 36%

10 – Sweden:                         3,967 sales     => 3,731 sales           => - 6%

 

TOTAL*:                                 117,921 sales               => 137,048 sales => + 16% 

 

Commenting this positive 9 month result, Bernard Loire, Mitsubishi Motors Europe’s new President & CEO said: “ Mitsubishi Motors is on the go in Europe, boosted in particular by the introduction earlier this year of the Eclipse Cross SUV Coupe – an addition to the range targeting a younger and more design-orientated group of customers – and by the continuing success of Outlander PHEV, now one of the very few plug-in hybrid vehicles clearing the new WLTP emission regime with its low 46 g/km.”

 

He added: “At Brand level, both cars vindicate MMC’s “SUV + EV” strategy as proved by their respective importance in our sales results: 79% of Mitsubishi Motors vehicles sold in Europe between January and September 2018 were SUVs** whilst electrified automobiles*** represented a significant 11.5% of the total over the same period. “

 

* 34 national Distributors/35 markets (excl. RU/UA)

** Incl. L200

***i-MiEV + Outlander PHEV

 

A propos de Mitsubishi Motors BeLux

Beherman Motors fait partie du Groupe Beherman et est responsable de l'importation et de la distribution des voitures Mitsubishi et camions Fuso pour le BeLux ainsi que du service après-vente et garanties de ces marques à travers un vaste réseau de points de vente et après-vente. En plus, Beherman Motors est toujours attentif à l’évolution des marchés et des tendances.

Plus d'informations sur Beherman Motors et le Groupe Beherman peuvent être trouvées sur www.beherman.com.

Mitsubishi Motors BeLux
Industrieweg, 3
2880 Bornem